Dr. Ertugrul Uysal
Assistant Professor of Digital Marketing, ZHAW School of Management and Law
AI Empathy Lab Researchers
Meet the international researchers and technologists advancing AI empathy across marketing, psychology, behavioral science, computer science, and affective computing. The team studies how voice assistants, agents, and companions influence consumer decisions, relationships, trust, and well-being.
Directors
Dr. Alex Mari
Assistant Professor of Marketing, American University of Bahrain
Dr. Amani Alabed
Assistant Professor of Digital Marketing, University of Doha for Science and Technology
Research Scientists
Dr. Fotis Efthymiou
Senior Behavioral Research Expert, Delta Labs
Dr. Jeff Brooks
Head of Human Data, Hume AI
Dr. Maqbool Khan
Associate Professor, College of Engineering and Computing, American University of Bahrain
Engineering
Danylo Provodov
Head of Engineering
Illia Orel
Software Developer